3,000 Words Opportunity Report And Pitch 3,000 words Opportunity Report and Pitch Assignment 2 Opportunity Report and Pitch
KEY IN FOR MA TION
Due date Refer to the Learning Management System
Relevant chapters 1 9
Assessment format Report (Submit .doc/.docx format) and 5-Minute Presentation
Length 3,000 words (10% allowable either way, does not include title page,
table of contents, appendix and references)
Specific requirements Minimum 15 references. Include academic journals, papers and books
sourced from the library or other university resources. Use APA 7th
edition or Chicago Style
LE ARNIN G OU TCOME S
On completion of this unit, students will be able to:
1. Critically evaluate major theories and models of entrepreneurship and innovation management;
2. Identify and assess the characteristics of effective entrepreneurs and innovators;
3. Appraise and appreciate the challenges faced by entrepreneurs and utilise strategies to overcome
4. Theorise how strategic innovation practices contribute to clear differentiated positioning; and
5. Reflect on the different stages as well as challenges through the innovation process.
GR ADUATE AT TR IB UTE S
• Define the problem: graduates will be able to understand the broad context and complexity of an
industry and the resultant challenges faced by its constituents. Students will be able to frame complex industry problems and effectively communicate them to others possessing both specialist and non-
• Gather and analyse evidence: graduates will develop and refine skills of efficiently collecting, analysing
and synthesising data required to identify and illuminate the roots of complex industry challenges
though both qualitative and quantitative approaches.
• Demonstrate management: graduates will develop project management knowledge and skills and then
administer projects by drawing on practical experience and theoretical approaches to management. They will be able to critically apply leading management theories to specific project contexts in order to
effectively achieve project goals.
• Develop strategic vision: graduates will develop frameworks for achieving organisational change
drawing on innovative and entrepreneurial solutions. They will develop strategic visions that identify business opportunities and appropriately incorporate relevant risk reasoning into proposed business
• Demonstrate leadership: graduates will be able to communicate vision effectively and mitigate
implementation risks to achieve effective change management through both creative and pragmatic
approaches. Graduates will be prepared for leading organisational change.
• Develop knowledge and skills applicable for business and industry. They will have advanced
understanding of the rapidly changing business world and will be able to critically analyse business problems, apply theory to identify and implement solutions.
Prepare a proposal (3,000 words) for a new venture idea for your own business or a new or innovative idea
relevant to your current industry. You will also create a pitch presentation for your business or idea.
ASSIGN ME NT IN FOR MA TION
For this assignment, you are required develop and propose a new venture idea for your own business or a new
or innovative idea relevant to your current industry resulting in a solution to a problem. Since you have only a
limited amount of time to work on your idea proposal, you are not expected to complete a tested, ready-for-
investment proposal but rather a well-thought-out idea. This assignment includes two parts: a proposal and
Part One: Opportunity Proposal Report
For your report, you will need to identify a problem, a set of stakeholders who could/should do something, and
a potential pathway to implementation. Also, you are expected to use design thinking process, lean start up
theory and business model canvas to guide your proposal. For your proposal report, you should include the
1. Identify the Problem
a. Explain the problem you need to solve and why it is a problem.
2. Product or Service Analysis
a. Explain how you know this is a problem.
b. Identify the customers (people who are affected by the problem)
c. Identify everyone in the distribution chain
3. Stakeholders – Identify your stakeholders. Every entrepreneurial initiative needs an owner or
champion. This might be yourself (alone or with others involved in the startup), your company (ideally
identify a role that would own the initiative) or another company that is well-placed to act on the
4. Design Thinking Process – Describe the stages of your design thinking process. You should focus
only on the first three stages: empathise, design, and ideate.
5. Description of Solution – Describe the potential solution.
a. Explain why you have chosen your solution.
b. Explain how it solves the company’s viability, competition, capability, etc.
6. Explain the value proposition – What value do you provide your customer?
a. Each customer should have a separate value proposition.
7. Draft Business Model – Complete a Business Model Canvas.
8. Validation – What evidence have you found to provide support for your proposed solution, value
proposition, and business model? Include the justification for your proposal by including research and
9. Testing – Explain what the most important assumptions are you have made and how you could test it
as quickly and inexpensively as possible (minimal viable product).
10. Financial Model – Explain how your idea or business will make money. Try to quantify any revenues
and costs in your Business Model Canvas.
11. Challenges and Strategies – Identify any challenges you anticipate and the strategies you will utilise
to manage or overcome the challenges.
Consider the Potential Need to Pivot
If you have conducted all your research and concluded your potential solution is not viable, this outcome is
okay. You should state that at this point you chose to ‘pivot’ to a different business model and explain why.
You do not have to start all over again but instead explain the flaws you discovered in your original idea. Then
identify alternative business models that you would explore next. For example, you may suggest a different
customer segment, a different pricing mechanism (e.g. subscription versus sale) an alliance with another
company, etc. Finally, think about this assignment using the “What, So What, and Now What” framework.
What? So What? Now What?
What is the problem to solve and
how would you solve it?
What is the research or evidence
supporting your proposition? How
does this research support and/or
challenge your idea?
Using the research gathered,
develop a business model that
outlines how your idea could be
developed as a financially
Part Two: Pitch Presentation
Complete a 5-minute pitch presentation summarizing your proposal report. The presentation or pitch deck
should be designed as if you are presenting it in-person to either investors, key stakeholders, or your boss.
You are expected to design and record a narration of your presentation. See below for guidelines and
The presentation should follow either the Business Model Canvas or Lean Canvas outline, noted below.
Include one slide for each of your chosen canvas cells. You may include additional non-canvas slides, if you
feel it adds value.
Note: Your ability to articulate your ideas clearly and professionally is vital in business. Pay attention to the
details and make the presentation as engaging as possible.
Business Model Canvas Lean Canvas
Value proposition: Includes problem and solution
(may be split into two slides)
Customer Segments Solution
Channels Value Proposition
Revenue Streams* Customer Segments
Cost Structure* Unfair advantage
Customer Relationships Revenue Streams
Key Activities** Channels
Key Resources** Key Metrics
Key Partners** Cost Structure*
Assignment 2 Opportunity Report and Pitch
* Revenue streams and cost structures do not have to be quantified, but the main items should be listed and
some justification given that revenues will exceed costs.
** These items are optional. It is expected that you will include at least one of these three depending on the
nature of the business you are modelling.
Presentati on Ins tr ucti ons
For this assignment, you will record a slide presentation with audio and video and submit it for review. There
are many presentation software and tools available to complete this assignment. Please review the resources
below for assistance.
Please note: Canvas is limited to a maximum file size of 500MB for media files. If your presentation recording
exceeds this limit, you are able to upload the file to another site and submit a website URL.
Recording Presentation Resources
Using Microsoft PowerPoint to Record a Presentation
Using Microsoft Teams to Record a Meeting
Play and Share a Meeting Recording in Teams
Using Panopto Express to Record a PowerPoint Presentation
How do I record media using Canvas Rich Content Editor as a student?
Uploading Recorded Presentation into Canvas
How do I upload and embed media from an external source in Canvas Rich Content Editor as a
How do I enter a URL as an assignment submission for a course using Assignment Enhancements?
How do I embed media files from Canvas into the Rich Content Editor as a student?
How do I manage video options in the Canvas Rich Content Editor as a student?
What types of media files can I upload in Canvas as a student?